Body Beautiful was a campaign the marketing team at Campus Recreation started last year that gained national attention. NIRSA writes about it here.
This year we wanted to focus on myths and how the media has changed the way we think we should look. We came up with a concept contrasting Superman and Batman’s image from the 50’s to the bulky, muscular images of them today. We also used celebrities who were comfortable with their bodies. Below is a banner I designed that was outside of the gym next to the poster series.
I also designed a life size Barbie and G.I. Joe poster. The unrealistic proportions are what a real life barbie or G.I. Joe would look like.